Enchancinf m-commerce adoption in Thailand Essay

Enchancinf m-commerce adoption in Thailand - Essay Example This technology has seen rapid development and it has increased an organization’s ability to reach its customers regardless of the geographic distances due to which even farmers in India and Bangladesh made use of this technology. This in turn has created more demand for more advanced mobile devices with advance features. However, the success of m-commerce lies on mutual trust as trust plays a vital role in acceptance. It has become vital to the economic growth of a nation. While more than a third of mobile users in Japan had already used their phones to buy goods by 2003, m-commerce was introduced in Thailand only in 2005 (ATM Marketplace, 2003). It has been found that countries like Korea and Japan experience widespread penetration and success while another important Asian country – namely Thailand lags behind in e-commerce penetration. Developing countries have an advantage in adopting technology or ICT as they just have to follow the leader and thereby avoid costly mistakes (Gray & Sanzogni, 2004). Thailand has been competent in every respect, including political stability and financial robustness in introducing technology but it did not succeed. Penz (2006) contends that differences in behaviour and response pattern differ across culture and societies. Individuals group together through shared beliefs, emotions, lifestyles and consumption patterns. These perceptions, ideas and representations become the social creations and people base their responses accordingly. The attitude of the Thais has prevented new technologies from being accepted by the community at large (Gray & Sanzogni, 2004). This is because they do not tolerate failure and they do no readily accept ideas from the younger generation. This is also the reason that the government was slow to acknowledge the importance of internet for the progress of the nation. The Thai culture is based on trust and relationships with others,